Tag Archives: media metrics

Why focusing on reach is harming you to get to your goal; becoming relevant!

In 1997, the old days, even before the internet bubble burst (yes I was on the scene already) I once, being a serious telecommunication consultant, had to write my input for a greenpaper on telecommunication and media for the OPTA. To give a north star I just wrote down some simple statements. One of them [...]

Posted in Intermediate level, The IRR of crossmedia; Impact, Risk and Return | Also tagged , , , , , | 2 Comments