Category Archives: Intermediate level

This category requires some previous knowledge of the field of crossmedia communication. We like to get you into this as soon as possible, so when in (a little) doubt, just read our introductory level category (cause nobody will see anyway) and you will be up and knowledgeable in no time ;-)

Why focusing on reach is harming you to get to your goal; becoming relevant!

By admin | Published: May 28, 2008

In 1997, the old days, even before the internet bubble burst (yes I was on the scene already) I once, being a serious telecommunication consultant, had to write my input for a greenpaper on telecommunication and media for the OPTA. To give a north star I just wrote down some simple statements. One of them [...]

Also posted in The IRR of crossmedia; Impact, Risk and Return | Tagged , , , , , , | 2 Comments