Monthly Archives: August 2006

new market figures on convergence

Accenture has made a report on the future of convergence and identifies fierce competition from Asia. I have accentuated this before.. Asia has the perfect base for convergence; a highly skilled IT workforce, large film and television industry (bollywood is as big as hollywood, in production size and turnovers) and they can make the leap [...]

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5 lessons for marketing media content

Snakes on a Plane: 5 lessons for marketers“Snakes on a Plane” was the number-one movie this weekend, taking in $15.3 million. Some traditional media outlets that were so quick to trumpet months of unprecedented Internet buzz called the take “disappointing” and a “letdown.“Don’t believe the hype. “Snakes on a Plane” was a first in many [...]

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Avatar socks…

Yesterday I read a very amusing report about the growing trend of people to turn socks into favorite friends. De Telegraaf reports this to be a worldwide trend.. With this character, designed by yourself you express yourself and have an ever caring friend with you all the time.I started wondering which of my socks would [...]

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TV content on its way to the mobile platform in the US

ABC is developing mobile phonegames as extensions to its succesprogrammes Desperate Housewives and Lost. Unfortunately in Europe not yet available because I am very curious how they have adapted the content to a light (mobile) game.
US cable network HBO has released one of its original documentaries for free for the first time as a video [...]

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20th century fox offers popular movies and series online

Twentieth Century Fox is passing by its’ coldwater fear of offering films online. Warner Bros already started film offerings online a while ago. It seems the big 5 are not waiting for a catastrophhic market make over as the music industry has experienced through Peer to Peer. Already most of the P2P traffic (which is [...]

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Digital Media Space "share of voice"; blackberry TV, sony and channel 4 VOD

Slowly but certainly the race for ’share of voice’ in digital media space is heating up.
CanWest launches Blackberry TV: Global TV parent CanWest MediaWorks is launching bbTV, the first advertising-fuelled Canadian market effort designed to deliver video content to users of BlackBerry handheld devices
Sony preps new AXN channels for Europe: Sony is poised to roll [...]

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The user in the director’s seat; UGC is gaining impact

The explosive growth of YouTube (300 % in a year), myspace and video google (no figures yet, but I am convinced it is growing extensively) is making the notion of users wanting to generate content more solid.Now in the Netherlands@ home is adding a UGC service with Zizo to the offerings. Users can send in [...]

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