Talpa as well as Endemol are trying to get people to pay for their content. Talpa is selling its serial Van Speijk price 1.50 Euro per episode. Endemol is selling one minute versions of the popular soap GTST. price will be around 0,50 Euro up to 1.00 Euro per minute.
I had the pleasure of moderating a very interesting debate on crossmedia at the Hogeschool van Amsterdam. There is a stream available, total duration is 3 hours, but every minute interesting.
We had
concept developer Theo Meereboer of Sanoma;
Krijn Schuurman as a media trendwatcher
Annelies Kaptein, one of the first interactive television programmers in the NL, who has won several international awards for the work of her company Stoneroos,
Paul Naber of Microsoft about XBox 360 Live and the mediacenter
And finally Johan Pouwelse (TU Delft) to disrupt all the earlier presentation with his work on P2P television, it may change the nature of broadcasting completely.. remember Napster and the music industry..
Obviously it is in Dutch..
Take a look