MTV has struck a global licensing deal with Warner Music Group that will allow it to create original short-form video content for mobile phones, based on Warner’s catalogue.Under the terms of the agreement, MTV will be able to create made-for-mobile content based on artists including Sean Paul, Twista, Green Day, Big & Rich and Maná and distribute it around the world.
According to the two parties, the deal represents the first of its kind between a media company and music label covering programming on mobile networks on a global basis.
This is a great leap forward in the evolution of our mobile video strategy, and we look forward to developing more exciting initiatives in this space over the year to come,” said MTV Networks chairman and chief executive, Judy McGrath. Read more at..
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