Celebrating collaborative cultures and independence movements – from independent labels to peer-to-peer culture, from free parties to free networks, from locative media to local food
Futuresonic 2006 will explore the state of independence today, and showcase independent music, arts and technologies that are open, emergent, collaborative and ad-hoc.
A new international and interdisciplinary research network in pervasive media and locative media has been funded as part of the Engineering and Physical Sciences Research Council (EPSRC) Culture & Creativity programme. The network will bring together practicing artists, technology developers and ethnographers with the aim of advancing interdisciplinary understanding and building consortia for future collaborative projects. It will be of relevance to people working in the arts, games, education, tourism, heritage, science and engineering.
Gary looks interesting (tipped by Christy Dena)
http://www.personalizemedia.com/index.php/about-gary/
Fat kids are becoming an issue worldwide. How to get them moving and not sit for telly all day? Well, make a televisionprogram about this and for them. Maybe not such a bad idea..
http://www.c21media.net/news/detail.asp?area=79&article=26653
MTV has struck a global licensing deal with Warner Music Group that will allow it to create original short-form video content for mobile phones, based on Warner’s catalogue.Under the terms of the agreement, MTV will be able to create made-for-mobile content based on artists including Sean Paul, Twista, Green Day, Big & Rich and Maná and distribute it around the world.
According to the two parties, the deal represents the first of its kind between a media company and music label covering programming on mobile networks on a global basis.
This is a great leap forward in the evolution of our mobile video strategy, and we look forward to developing more exciting initiatives in this space over the year to come,” said MTV Networks chairman and chief executive, Judy McGrath. Read more at..
http://www.c21media.net/news/detail.asp?area=1&article=26621
What are the economic advantages of using crossmedia instead of a one medium approach?
The Wall Street Journal finds this in composing multiskilled teams around one subject or newsstory. The story gets input from the regular newspaper journalist but likewise from the internet journalists and off course bloggers will let their light shine on it. The economic advantage is that it all happens simultaneous and tasks can be shared instead of done twice (with twice the cost). Crossmedia is always about composing differential teams. Kim Dingler, former media manager at Heineken and recently started with her own company Thys thinks there are enough monochaistic approaches in the market, you don’t all have to be of the same bloodgroup to make excellent team work. Indeed, you’d better not be.
So different approaches affecting one another makes more excellent crossmedia work, better value is always better economics.
But for now there is a cost involved, because to get such a team working you need openmindedness, respect as well as the ability to harshly criticise one anothers boundaries of the medium you are coming from. In short, it will hurt.
How to use channels wisely, that is cost-effective and with the highest rate of return is another question to be answered. Approaches will have to differ from the current ones. Instead of coming from a mass approach and accounting number of individuals, maybe now you have to start with individuals and account when is your critical mass?
I am currently working on a model to get this better accounted for, so that when you move to crossmedia communication you may also know why you should!
In this interview de Mol gives his vision on the journalistic landscape in the Netherlands. With Talpa he has become a player on the formation of public opinion in the Netherlands as is any broadcaster. The interview is in Dutch, I will translate a few remarks: Traditional newspapers are not going to survive. Talpa will consider partnering with a newspaper, but not owning one because it is not in the experience of De Mol to direct a newspaper. He wants to be able to direct all his content!…And he dislikes being compared to Berlusconi. (But being able to direct all of your content is not really a democratic attitude, now is it!!). If he will cooperate with a newspaper means he will bring in his expertise in making television. On the long term.. De Mol does not have a 20 yrs plan but is convinced convergence of media is inevitable (I agree) He again tells he wants to develop the ideal convergence model and has the right team to do this (If he says so 
He tells us he will judge people when he sees them; what is their attitude, do they fit the team.. Saillant to tell, that a couple of months ago I too visited Talpa and very briefly met him, so he probably judged and found I did not fit the team (I agree). For me (an excellent working) crossmedia aspect of projects is most important to achieve. A different approach all together, because Talpa is not designing new crossmedia projects, the team is just copying some international formats and adjusting them to the local market.
http://www.villamedia.nl/journalist/n/17.2005.johndemol.shtm
The dutch company zground developed a crossmedia game that reminds of the nokia game that is also about to start Nokia’s 20 lives.
The blackbeard connection will use mobile and the internet as well as spits a free newspaper for travellers. Costs to develop the game are estimated at 700.000 Euro (which I personally find quit a sum) Players will spend 49,50 Euro as a maximum and they need 25.000 players to get the cost out. The development of the game was initiated by Zground which found sponsor onto it. As nokia’s game offcourse is very much an initiative of the sponsor themselves. Did like the autocue joke on 20lives as a former autocue operator
we love to learn about games..
Check out these riders..