If I am kicking at forehand at Talpa (de Mol not spending..) let me also make up the balance after Talpa on air in the Netherlands for one week. First of all, an amazing prestige to have it running so well in the first week. This marks the truly professional television people working at Talpa (as I have said before). As it is I have some experience with starting up a new channel (about ten years ago I was part of it all at SBS) and so I know how difficult this is. Another compliment goes to Beau van Erven Dorens and all of his team working at NSE. They truly have amazed me! NSE has a huge potential and already has a good ritm and beat to it. Definitely very much NOW. But..then “Thuis” the programme preceding NSE really isn’t NOW anymore. It feels terribly outdated. And off course it is not about crossmedia at all (which it is pretending to be…). If they think putting somebody with a laptop in the public to read aloud the e-mails during the show is crossmedia..Oh dear. ‘Thuis’ is an excellent example of NOT understanding what crossmedia is about. Forcing other channels in the programme in such an unnatural way. It makes me sad, it really does to see this happening!