Monthly Archives: June 2005

Dutch mediamarket: Talpa coming, NPS leaving the stage? And KPN has 1 mld EU to spent on Telfort?

By admin | Published: June 28, 2005

Yesterday was quite a day for the Dutch Broadcast market. While Talpa where presenting their new channel in a glossy entourage on one side of the mediapark in Studio 21 (see de Mol’s ideas on crossmedia on http://www.talpa.tv.. PS. I like the story, but I didn’t not see it in the programming yet) … on [...]

Posted in Uncategorized | Leave a comment

Community as building blocks for communication

By admin | Published: June 6, 2005

Ah live as a communication manager isn’t what it used to be, hey! Neatly dividing your target groups in the 20-49 yrs groups does not seem to work effectively anymore. New channels like the internet and telephone are interfering in the picture and what to do with them? And what about these new means like [...]

Posted in Uncategorized | Leave a comment

Crossmedia is the buzz, but where is the money?

By admin | Published: June 3, 2005

The buzz is about crossmedia and that should be good news, right? But, what do I hear.. advertisers are looking hard for new ways to communicate with target groups that change media consumption behaviour dramatically. But they don’t know where to turn!Well, not to your usual advertising agency, that’s for sure.Not to your broadcaster to [...]

Posted in Uncategorized | 1 Comment

Communities Dominate Brands

By admin | Published: June 1, 2005

Found this through an article in Emerce on “open source marketing”. An interesting article which also mentions co-creation. The journalist however takes a more technical approach to the subject, and sees co-creation as a product of opensource software. Unfortunately, thereby they take it out of the very important cultural context. Why do people WANT to [...]

Posted in Uncategorized | Leave a comment