Holly Oaks is a UK Teens soap, that is going to offer a mobile sideline related to the main story for 1,50 (pounds) a month. Today I also mentioned 24 going mobile. 24 is excellent material for crossmedia endeavours. (I mentioned that before too, I believe)
C21Media:
Portals, the next mass medium? With 350 million people visiting Yahoo every month, you might think so, claims Lloyd Braun: “Content is a key piece of our strategy, along with search, community and personalization,” Lloyd Braun is Yahoo’s new head of media and entertainment, and the former chairman of ABC Television. “We learn what the audience wants, and then we can suggest other content options to them before they ask,” said Braun. “It is a really amazing thing when you think through what that could do to your business.”