This is a blog I visit now and then, because it has nice articles, sometimes fresh news and comments on the Dutch mediamarket. Therefore the blog is in Dutch (sorry international readers). The editor tries to analyse a lot of the movements in the Dutch market. He is very much into all the stuff he thinks John de Mol is up to. It is a blog many Dutch media people read and today he was even quoted by an official advertising magazine as a source (to get jealous of.. right!) The guy who edites the blog definitely expects to address de Mol personally and that is a bit the annoying thing about it.. you can read the ….. kissing. At the same time that is also the very fun thing of it too.
He claims the term crossmedia for his work (as do more people nowadays). He has an elaborate explanation for that. Not a very clear picture yet, but a good one.
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http://www.venturo.web-log.nl/index.log?ID=1397579
ietsje duidelijker?