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Monthly Archives: October 2004

Three views on crossmedia communication

Maybe this is a little vain, but I am proud that my definition of crossmedia communication is mentioned in this MGAIN report, which is interesting stuff to read for all you crossmedia thinkers out there.

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IST Event 2004 Crossmedia Discussion

My proposal for a networking session on crossmedia on the upcoming IST Event has been approved. I am looking forward to an inspiring discussion, please attend!
IST Event 2004

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Today’s comments on republished articles

I find regularly people are looking for these articles and cannot find them, now they are online again.

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Republishing articles 3: How to make money with crossmedia storytelling

Published in 2003 on Europemedia by Monique de Haas
How to make money with crossmedia storytelling
Now, here is what you must have been waiting for. After that I have analysed the structure of interactive storytelling and discussed the how to’ s, it’s time to show you the money!
Interactive storytelling is done by use of cross media [...]

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Republishing articles: 2 The experience of crossmedia communication

Published on Europemedia in 2002 by Monique de Haas
In the midst of the internethype Pine and Gilmore’s “The experience economy” was first published (1999). It gathered large groups of fans in a short period of time. But then the
bubble snapped and distrust against any vision from that period grew. ‘The experience economy is dead’, advertising [...]

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Republishing articles 1: Rules of interactive storytelling in cross media communication

Published in 2002 on Europemedia by Monique de Haas.
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In an interactive scenario the receiver is part of the story. He can give direction to the storyline he wants to consume, or so he will perceive. This perception is crucial, for if you actually give him an totally open role, you may not be able to [...]

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:: gamelab ::

Eric zimmerman wrote “rules of play” together with Katie Salen. This book is really one of the building blocks for the education of game developers and actually also elementary for thinking about crossmedia. What they did is take all the technical stuff out of the game descriptions and just described games, paperboard, cardgames and interactive [...]

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